As consumers, we see advertisements without leaving our home on television screens and even in our skirmishes online. Videos, advertisements and songs are all around us influencing our purchasing decisions and brand recognition on a daily basis. This can be proven by children’s understanding of logos and songs as they ask for McDonald’s or other memorable brands.
Advertisements capitalize on what consumers need to hear or see to make a purchase, from fashion, music, food and even to new Direct TV packages and other forms of entertainment. Dove, the seller of soaps slogan says, “We care about you.” They prove this by providing women and girls with self esteem workshops and by not promoting the typical thin woman in every print or television commercial. This makes a powerful statement to women.
Subway’s slogan, “Eat Fresh” promotes that they provide fresh ingredients in their meals. Not only is the food fresh, but it’s generally healthy for you as they have shared through their spokesperson Jared, who went on a Subway diet.
Nike’s slogan, “Just do it” promotes perseverance and aptitude, which are great qualities in life and not just in specific athletics.
How about the slogan for milk, “Got Milk?” This campaign has promoted the value of added calcium in the diets of all Americans, specifically women and children.
Slogans are valuable to anycompany as they provide catch tunes and identity. Jingles are catchy, popular and invariably make you think about a product. Kars 4 Kids, and every business needs one to enhance their reach ability to consumers through song or phrase, and to provide a quick mental image of their products.